WHAT WE DO - INVOLVE WITH IDEA IGNITION™

For us at InSighting Ideas, the process of creating ideas is, of course, near and dear. It is part of everything we do, and great ideas are the impetus for great actions. As idea facilitators, we have been helping teams be creative about their challenges for more than twenty years. 

Damp Wood: Obstacles to Creativity
We believe that organizations usually have the answer to their problems hidden within their organization.  We help to unlock it by overcoming five types of obstacles:

• Lack of clarity: before we start ideation, we spend a lot of effort clarifying what success looks like. 

• Lack of involvement: By inviting potential naysayers to participate in the development process, we avoid the “Not Invented Here” syndrome and turn your adversaries into advocates!

• Lack of stimulation: we bring a toolkit of surprises to generate the best thinking with your team.

• Lack of time: our planning and focus wrests the most thinking in the least time, your most precious resource. 

• Lack of coordination: Ideas have to be connected to action for them to live beyond the ideation session. We bring action planning skill to idea planning.

Idea Lighter Fluid: How We Overcome Creative Dampers
We have developed some ways of thinking that help us as catalysts to enable our clients to create and enhance the ideas they need to succeed. There are no magic formulas, but these tools have proved themselves helpful. We have fun thinking creatively together, without the pretense of goofy games. Write (hypertext email link) to learn more about our toolkit. 

Fires we’ve started: recent Engagements

• Annual planning session to create, select, and improve potential new projects for a service organization seeking new ways to create value for its members
• Promotional sponsorship concepts for a major advertiser invented by client and agency teams
• Integrated marketing platform for a major global Olympics advertiser formulated by its eight separate (and sometimes competing) roster agencies and their client-side marcom managers
• Advertising concept development with the creative heads of several different advertising agencies on the roster of a major national advertiser
• Name Generation for a marketing program directed to technical audiences
• Corporate vision and business strategy session based on candid, anonymous input and ideas of  a diverse team from the president to junior managers and including both American and Japanese management

Other Methods:

InFusion™

CollaborWriting™